19th September, 2025
Decisioning in marketing alongside MarTech needs more than just scoring and orchestration.
💣Decisioning in marketing alongside MarTech needs more than just scoring ...
18th September, 2025
Stop letting LLMs decide for your customers.
⛔Stop letting LLMs decide for your customers.
AI and LLMs are ...
17th September, 2025
Prediction, forecasting, optimization, classification are not decisions.
💥 Prediction, forecasting, optimization, classification are not decisions.
All powerful. All ...
16th September, 2025
STOP celebrating data-driven mindset and BI CoE too soon. The Center of Excellence for BI is a symptom, not a solution.
⛔STOP celebrating data-driven mindset and BI CoE too soon. The ...
15th September, 2025
A business decision is an endeavor to find an answer to a business question
💡A business decision is an endeavor to find an answer ...
12th September, 2025
Decision Intelligence is not AI, machine learning, business rules, data analysis, or predictive models!
🛑Decision Intelligence is not AI, machine learning, business rules, data ...
11th September, 2025
Customer personalization and providing 1:1 experience requires to determine the right set of actions for individual customer based on what they want to achieve
🔖Customer personalization and providing 1:1 experience requires to determine the ...
10th September, 2025
You don't have a data problem; you have a decision problem.
💥You don't have a data problem; you have a decision ...
9th September, 2025
Decision Intelligence starts with a Decision Model.
✨ Decision Intelligence starts with a Decision Model.
And no! the ...
8th September, 2025
Next Best Action has been sold as some shiny AI trick, but here’s the reality
💥 Next Best Action has been sold as some shiny ...
5th September, 2025
Next Best Action or NBA is not only about scoring, orchestration, rules, and data in real time.
⚠️ Next Best Action or NBA is not only about ...
