Decision Automation benefit is to significantly increase business operation capacity when it is using the Decision-Centric Approach® methodology.

In the first part we discussed the importance of making decisions the front-line focus of day-to-day operations in organizations. In this post we look at the high-level steps required to achieve this outcome. We also examine the advantages of a Decision-Centric Approach® once it is adopted within an organization.

Every day, businesses make operational decisions. Not a day goes by without hundreds or even thousands of business decisions being made. Adopting a decision-centric approach® changes the focal point from processes, applications and systems to pragmatic business outcomes.

To improve business productivity, increase accuracy and consistently make the right decision at the right time, automation of operational decisions is critical. This type of decision automation can be achieved at different levels:

decision automation benefit - full operational decision automation

The decision-centric approach® will enable organization to fully automate operational decisions based on the Gartner's model shown above is “Decision Management for Decision Automation“. It is very interesting to see that once again Gartner have started referring to the OODA loop in their recent articles.

What are the steps required to apply the OODA loop for Decision Automation?

Step 1: Identifying operational decisions

Begin by understanding which operational decisions are perceived as the critical to business and how these relate to the company’s overall strategic goals and objectives.
Figure out how these decisions might impact any metrics which are used to measure the relative success of the business. In other words, understand which decisions will give you the biggest ‘bang for your buck’. By identifying these decisions up front, organization will establish focal points for eventual automation and the strongest return on investment.

Step 2: Separate These Decisions from Applications and Processes

The next logical step is to separate these decisions from current day-to-day business processes, applications and IT systems. This enables companies to manage them independently from applications, processes, etc. To do that, start by modeling the decisions themselves. This ensures that decisions become first-class citizens of the organization. The Decision-Centric Approach® enables stakeholders to clearly understand how decisions are being made and how to assess ownership of those decisions moving forward. Business may then establish appropriate metrics and KPIs for these decisions if these do not already exist.

Step 3: Automate, Apply, Monitor and Refine

Fully automated decisions require the support of all four stages of the observe, orient, decide and act (i.e., the OODA loop). During the previous steps, we covered the ‘decide’ stage. On this step, we are going to discover and identify three pieces of knowledge for the observe, orient and act stages of the OODA loop.

  1. Firstly, we need to understand what those decisions need in terms of data, information, systems, etc. Where are these stored and how are these collected (observe)?
  2. Secondly, in what context (scenarios) are these decisions being used? Do we need to compile new information from the data collected (from the observer stage) for particular (context) scenarios? Will these need any form or rules and prediction in order to reason and create the context for the decision? (orient).
  3. Lastly, identify how to apply the results of these decisions. Identify the actions these decisions will perform once they reach their conclusions.

These three steps provide the basis for building both automated and intervention-enabled decisions.
The Decision-Centric Approach® enables organizations not only to identify and model these decisions and their relevant requirements in terms of data, information and dependency on other decisions, but also empowers them to manage, execute decisions and perform actions once the decision is reached independent of applications, processes and etc.

Decision Automation using Decision-Centric Approach®

There are many decision automation technologies out there. As far as the technology goes, you can decide on the specific decision technology e.g. Rule-based decision or data-driven models such as Machine Learning (ML) and apply the above steps to get the best results.

However, what makes our FlexRule X unique is that it unifies all the technology under one easy-to-use platform. More importantly it is built on top of Decision-Centric Appraoch which is a methodical way of looking at decision holistically rather than in isolation.

So, what are the specific benefits of decision automation for businesses when it comes to using the Decision-Centric Approach® ?

Streamlined Change Management

The Decision-Centric Approach® allows organizations to manage, execute and monitor decisions as first-class citizens of the organization. Therefore, business decisions are no longer embedded in multiple systems and processes. As a result, the Decision-Centric Approach® streamlines any necessary changes to the day-to-day operations model, as this no longer relies on the full IT lifecycle. This means the separation of decisions from application and system requirements. Therefore, there are no longer lengthy delays while IT compiles a list of applications, systems and processes requirements for a new release. It provides an independent life-cycle for decisions.

Superior Customer-Centric Engagement

Having a good product or some unique features will not last long, as with new technologies it has become easier and easier for everyone to implement new capabilities. Therefore, a good customer engagement becomes more important for companies as it has a huge role in a company’s competitive advantage and unique value proposition. Customer-centric organizations provide a highly optimized and personalized customer journey to deliver the best customer experience by:

  • Adapting to changing customer exceptions
  • Delivering new forms of value to customers

And on top of those, companies need to continuously tap into new types of customers for existing and new market segments. The Decision-Centric Approach® enables organizations to pursue this path by empowering them to test and adapt to a new customers’ journey quickly and effectively.

Straight-Through Processing

Decision automation using the Decision-Centric Approach® means less interruption in processing due to items being delayed as a result of being put into work queues. For instance, in claim handling scenarios in many industries, regardless of whether the company’s platform is fully digitized or not, claims are still being processed manually. In the Decision-Centric Approach®, systems are designed to ensure that only exceptions require some form of manual intervention or manual processing. Even when this occurs it is minimized, as the necessary decisions are clearly defined for the staff who are responsible for managing exceptions as part of the decision automation platform.

Business Value Alignment

More often than not it is a big challenge for data scientists and technical teams to articulate the benefit of accuracy in analytics and AI models. The Decision-Centric Approach® enables the team to clearly state the benefit of mathematical accuracy and build the business case on how this will have a positive impact on business values. The Decision-Centric Approach® in decision automation enables the team to utilize a common business language with different stakeholders and exemplify the business benefits of the solution.

Breakdown a Sophisticated AI and Analytics

There are many references as to why moonshot AI projects have not been successful. To reduce the risk of AI projects, a good way to look at these is that they are about decision automation and consequently break them down into smaller decision models. The next step is to solve each individual decision using technology. Usually that will result in the resolution of bigger decisions in conjunction with the use of different technologies and AI. The Decision-Centric Approach® enables to organizations to consolidate, execute and manage these effectively. It lets team break the problem down and solve it one piece at a time.

Book a Custom Demo

First or last name is too short


This type of decision automation using the decision-centric approach® empowers companies to become a decision-centric organization and is essential to required business agility changing environments. Using Decision-Centric Approach® embraces rapidly changing policies, data & information and market dynamics whilst responds appropriately to competitive pressures. It gives executives and middle managers control over day-to-day operational and tactical business decisions and benefits both customers and staff alike. Customers receive personalized service and staff work more effectively by focusing on higher value tasks. It also helps IT to articulate the benefits and breakdown complex analytics and AI projects. It’s a win-win situation all round.

Last updated February 10th, 2023 at 09:35 am Published March 25th, 2019 at 01:22 pm