✨Decision modeling plays a critical role in the design and operationalizing of the Next Best Action (NBA).
The next-best-action is a term when a software can specify based on certain conditions in a specific context what is the best next action for a customer.
🛍️Imagine a customer going to a consumer or retail website and looking at different items, adding some products to a basket, then removing them, and then buying other products. Do we want to show discounted products, similar less expensive one or give them a coupon?
💡Identifying what we want to do for users to ensure they can achieve what they need is the scenario in which the Next-Best-Action (NBA) can help.
The #NBA is essentially a very complex decision, and many opportunities exist across #banking #insurance #government #financialservices #health #retail that can #NBA Next-Best-Action should be used to help customers. #personalization
🎯Decision models are a perfect fit for #NextBestAction that allows you to help customer #CX on what they intend to do.
Why?
🔹They allow you to model a hierarchical, multi-step model: Visual diagrams that are executable for complex scenarios and easy to understand with all stakeholders #CMO #CCO
🔹The decision models can be stateful and stateless: Depending on the complexity, they can take decisions based on previous actions and navigate through multiple states
🔹They can combine Predictive models, #machineLearning and rules in a single view #CompositeAI
🚀With Open Decision Intelligence Platform #openDIP #decisionintelligence, you can create decision models that are DMN Conformance 3, which means they are executable artifacts. Then, you can orchestrate data and state with a visual orchestration model around the models inside the platform.
To learn decision modeling and how you can apply it using #DMN, download the “DMN Quick Guide” from here.
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Published October 2nd, 2024 at 07:30 am
