💡Personalized engagement will reduce distraction for users. That's how it helps your organization.
Decision fatigue is real. People make so many choices and decisions on a daily basis, including trivial choices like what to wear and what to eat. Humans have limited capacity for the number of decisions they make every day.
How is that relevant?
🚩These choices people make deteriorate the quality of their decisions. It means more options you put in front of them; they either make a wrong choice or will not make any decisions at all (indecision).
In #insurance #baking #financialservices, when people are browsing the website, using the dashboard, mobile app, portal, etc., they should not see all the products your organization provides. Only show what matters to users. Help them in decision-making by reducing the choices they need to make.
✨This is what a real 1:1 personalized engagement aims for: helping users make the right choices.
Showing a list of over 60 different products and letting the user filter, compare, and make their choices on what's best for them is the least effective approach.
What if you could do instead👇 is to create a personalized list for them across all channels:
* You can understand the intent of users by their browsing data
* Determine the area of their interests
* Prioritize what they need to see first
* Filter out conflicting products
* Order based on a propensity score
How?
🚀 Use a decision model to align teams in Products, Sales, Marketing, data, and Analytics #CMO #CCO #CDO #CDAO. Execute and update the decisions in real-time to make users' choices relevant to them. This will make users' lives easier, which will create a better customer experience #cx while increasing revenue and attracting more loyal customers for the organization.
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Posted here.
Published October 21st, 2024 at 07:30 am
