💡Personalized engagement will reduce distraction for users. That's how it helps your organization.
Decision fatigue is real. People make so many choices and decisions on a daily basis, including trivial choices like what to wear and what to eat. Humans have limited capacity for the number of decisions they make every day.
How is that relevant?
🚩These choices people make deteriorate the quality of their decisions. It means more options you put in front of them; they either make a wrong choice or will not make any decisions at all (indecision).
In insurance banking financialservices, when people are browsing the website, using the dashboard, mobile app, portal, etc., they should not see all the products your organization provides. Only show what matters to users. Help them in decision-making by reducing the choices they need to make.
✨This is what a real 1:1 personalized engagement aims for: helping users make the right choices.
Showing a list of over 60 different products and letting the user filter, compare, and make their choices on what's best for them is the least effective approach.
What if you could do instead👇 is to create a personalized list for them across all channels:
* You can understand the intent of users by their browsing data
* Determine the area of their interests
* Prioritize what they need to see first
* Filter out conflicting products
* Order based on a propensity score
How?
➡️Learn more at https://lnkd.in/gEf2GHrb
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Published October 14th, 2025 at 07:30 am
