❌DO NOT assume, the Decision Modeling is for business rules only!
In fact, decision modeling done right, enables your hashtagAI team to use any interesting and advanced techniques integrated right into the decision model.
Not doing the decision modeling has many side-effects which leads to your project failure:
🔸Irrelevancy: Your team builds data-driven models that don't align with business needs, resulting in a Type-3 Error.
🔸Time-to-market loss: Teams get bogged down in algorithm accuracy, which may not be the top priority for the business.
🔸Lack of context: Algorithms are built on available data, without clear context, forcing teams to “boil the ocean”.
🔸Wrong focus: Teams rely on operational and historical data, assuming organization-wide data quality is the top priority.
🔸No transparency: Without decision models, it's impossible to provide transparency and communicate value to business stakeholders.
The solution?
✨Ensure business decisions are the first-class citizen of organizations by following the Decision-Centric Approach®.
Everything falls into its places…
🔹Business Model communicates the purpose with clarity and transparency using a “Visual Diagram”, not code.
🔹You'll get buy-in from executives for your AI project, with value tied to organizational goals
🔹No need to worry about enterprise-wide data quality – focus on a specific problem to solve
🔹Avoid going over time and budget by not trying to “boil the ocean”
🔹Your algorithm can go live in production, as part of a holistic business decision with clear goals
🔹You'll prove the value of AI (ML, DL, LLMs, etc.) to executives, with decision models showing value visually
🔹No need for separate integration and deployment – decision models are the vehicle for your algorithm
🔹Choose the right tech for the right problem, and combine them to solve bigger issues
🔹Combine multiple AI techniques within decision models for even more power and flexibility
💣Are you still not convinced?
🚀As an example, below is the image of combining business rules and reinforcement learning ai as part of the holistic decision model for product nudges and offering” which suggests the best complementary offer to customers. NBA NextBestAction Personalization
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Published April 25th, 2025 at 07:30 am


