💣Decision intelligence plays a critical role in implementing customer journeys across many industries.
If you think about it, a journey is a set of next steps that an actor, e.g., student, patient, employee, member, client, customer, partner, etc., takes.
✨The next best step toward a goal for a specific individual is to fulfill the best interest of that individual based on the options they have in front of them. As a whole, to achieve their ultimate goal, this journey is composed of many smaller journeys, i.e., micro journeys.
These micro journeys can be decomposed into a series of customized and personal instructions that will be provided to individuals across all channels. The 1:1 personalization in a consistent and unified manner.
💡After the person has responded to one or more of those choices in front of them in a specific micro journey, their inputs go back and the new choices will be provided based on the new change in circumstances.
This means…
A #DecisionIntelligance Platform can help you to provide highly personalized services and products to your customers and clients.
How?
Below 👇 is the overall design of implementing a journey:
* A series of multiple decision graphs (hierarchical, multistep, and situation-aware decision models) can model the micro journeys.
* Each node in the graph will be conditioned to whether or not it is relevant to the current actor's circumstances.
* An orchestration layer will coordinate between these micro journeys.
* The states of the actor can manage the transition between micro journeys that is handled in a long-running decisioning capability.
🚀One-to-one #personalization allows your business to increase customers' and clients' interest and engagement. You can provide highly relevant services and products at scale!
#banking #insurance #marketing #financialservices #government #health #cmo
Posted here.
Published September 17th, 2024 at 07:30 am
