Everybody thinks their other end of their expertise is decision.

🚩 Everybody thinks their other end of their expertise is decision.

Here is the real truth…

❌ OR ≠ Decision
❌ Workflow ≠ Decision
❌ Business Rules ≠ Decision
❌ Machine Learning ≠ Decision
❌ Data, Report & Dashboard ≠ Decision
❌ Data-driven marketing orchestration ≠ Decision

Those 👆 are not the decision itself.
And they’re definitely not a decision model.

💣These are all decision logic

We need to understand there is a difference between decision and the “decision logic”.

Decision is the “final judgment” reasoned based on rules & computation logic, data and insight.

Decision Model is a structure that specifies explicitly how an outcome is produced within a context by applying a set of interconnected decision logic on inputs.

💡Decisions are multisetp, they combine multiple decision logic in a structured and clear way. They are not linear and not based on orders. They represent the structure with clarity based on their dependencies.

There are several techniques for modeling decisions. Not all decision models are equal.

➡️Learn more at https://lnkd.in/gzUDj9NC

Let's talk about it at #bbc2025!
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