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What is Champion Challenger? How does it work?

A Champion Challenger in a decisioning context is a technique that allows testing of operational decision in production from different angles.
In the context of marketing advertisements, you probably have heard about AB testing. For example, when you want to make sure an email you are about to send will have the maximum open rate, you can define two subject lines and the system sends the email using randomly selected subject lines based on your two subject lines.

Decision Management, Decision Service
4 mins read | Jan 23, 2020

What is Champion Challenger? How does it work?

A Champion Challenger in a decisioning context is a technique that allows testing of operational decision in production from different angles.
In the context of marketing advertisements, you probably have heard about AB testing. For example, when you want to make sure an email you are about to send will have the maximum open rate, you can define two subject lines and the system sends the email using randomly selected subject lines based on your two subject lines.

Decision Management, Decision Service
4 mins read | Jan 23, 2020

What is Champion Challenger? How does it work?

A Champion Challenger in a decisioning context is a technique that allows testing of operational decision in production from different angles.
In the context of marketing advertisements, you probably have heard about AB testing. For example, when you want to make sure an email you are about to send will have the maximum open rate, you can define two subject lines and the system sends the email using randomly selected subject lines based on your two subject lines.

Decision Management, Decision Service
4 mins read | Jan 23, 2020